Signs are so commonplace that their importance can be taken for granted. You should know that your sign can be vitally important to your bottom line.

The best signs are designed well enough to attract business, while at the same time enhancing the area where they are meant to work.

An effective sign is one that:

1. Attracts New Customers

2. Brands in the Minds of Consumers

3. Creates Impulse Sales

What Makes an Effective Sign?

The design of effective signs is based in science. It also requires expertise in graphic design. There’s more to a good sign than meets the eye.

Knowing the factors behind making a good working sign helps make you a more informed customer for a sign company. These are just some the factors considered by sign manufacturers when they scout your location:

1. Visibility/Conspicuity

2. Legibility

3. Cone of Vision and Angle

4. Graphic Considerations (Color, Contrast & White Space)

5. Contrast/Luminance

6. Letter Heights

7. Letter Style and Capitalisation

8. Lighting